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Celebrating its 75th anniversary in 2014, Mercury Marine is the most recognized name in the marine industry, and the memory of its founder, Carl Kiekhaefer, lives on in the hearts and minds of engineers and boat enthusiasts alike. Rescuing a failing outboard manufacturer, Kiekhaefer and his organization overcame wartime shortages, government restrictions, stockholder rebellions and Kiekhaefer's own raging paranoia. In spite of his infamous temper, or maybe because of it, those he hired remained loyal, inheriting Kiekhaefer's grit and indomitable attitude as Mercury engines set world records for speed and endurance. Kiekhaefer agreed to be acquired by Brunswick Corporation in 1961 but found the transition difficult. He left the company nine tumultuous years later and since then Mercury and Brunswick have learned to work as a team. As the wall came down, Mercury Marine expanded rapidly around the world in the seventies and early eighties with its world class Mercury outboards and MerCrusier stern drives and inboards. Its name become synonymous with victory in races, fishing competitions and commercial boating. In the early 1990s, Mercury and the entire marine industry grappled with the worst recession in its history. Working with Brunswick, Mercury emerged with its own identity without losing the Kiekhaefer legacy that abhors failure. As Mercury Marine enters the new millennium, the company is poised for even greater accomplishments and has embarked on a new round of ventures and partnerships around the world. In this lavishly illustrated The Legend of Mercury Marine, Jeffrey L. Rodengen ( author of the definitive biography of Carl Kiekhaefer, Iron fist: The Lives of Carl Kiekhaefer ) tells the story behind Mercury's own rise and ultimate triumph and reveals the mystique behind Mercury's name
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